International Marketing

Developing business with international clients requires the adaptation of strategy and tactics to the local situation and the local clientele. Business is global, but the law still differs markedly from country to country, as do cultural differences which affect all marketing communications. While some aspects of marketing can be "globalized", many cannot.

Still, global firms must have a core global strategy with consistent standards in order to effectively build the firm's position in numerous markets around the world. Determining the marketing mix of "global" and "local", and executing accordingly, is important in order to spend your marketing dollars wisely.

Among the distinct considerations for international marketing are:
  • Staffing for marketing in global firms
  • Localization of practice group business plans
  • Local legal, business and trade media
  • Local and regional conferences
  • Development of solid prospect lists
  • Local presentation styles and requirements
  • Ethics rules and practices for marketing
  • Cross-cultural communications
  • Local and regional law firm directories
Cutting Edge International Marketing Strategies
Cutting Edge International Marketing Strategies Building effective client relationships that transcend borders requires more than a free lunch or a round of golf. Firmwide strategies often need to have tactics that are translated locally based on market dynamics.
International Marketing
International Marketing